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Escape Pod 645: The Revolution, Brought to You by Nike (Part 2)


The Revolution, Brought to You by Nike, Part 2

by Andrea Phillips

5. THE LAUNCH

Launch day came on a bright Tuesday, amid a flurry of reports that the executive office had pushed through a series of contracts requiring the president’s own hotel properties be the preferred vendor for all federal travel going forward. Another day, another straw that was somehow never the last one.

The first part of Corazon’s campaign was the manifesto. That would take about two weeks.

They seeded a few aspirational pieces of video right away, to model the kinds of things they were expecting from legitimate users. In one of them, a gay couple hugged on camera, and the shorter one said “I’m making a world where love is love is love.” In another, a child in a wheelchair looked at the camera with determination and said, “I don’t want to die.”

They also front-loaded the Beyoncé video, a beautiful declaration of strength and defiance. They had enough of those celebrity videos to release a new one every day for the duration of the campaign. It was going to be so amazing.

The press went wild. Beyoncé, treason, Nike, the Justice Department, hope, plus something small that people could do to feel useful? The clickbait farms didn’t even have to work at the story. It was a done deal from the start.

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Escape Pod 644: The Revolution, Brought to You by Nike (Part 1)


The Revolution, Brought to You by Nike

by Andrea Phillips

1. THE BRIEF

Corazon clicked to the slide she’d been dreading: long-term trends for brand engagement. It was dire.

She focused on the smudgy mirror at the far end of the conference room, looking past her team to her own reflection. She pulled her shoulders back, like her grandmother had instructed. She tipped her head to the side, disarming but not too flirty. When she spoke, she was a breath apologetic, but not too much: “As you can see, we have our work cut out for us.”

She turned to face the projected line graph behind her. “Year on year sales are down, but we’ve been expecting that due to the current… economic climate.”

That was the euphemism to end all euphemisms. Everybody in that over-air-conditioned room knew exactly what she meant, though, because they were all living on the same rapidly sinking ocean liner. Gregoria, a junior art director, began to nervously shred the paper cup her morning latte had come in.

“The really bad part is this.” Corazon swept her hand along the line labeled Brand Perception, which had plummeted like a stone in the aftermath of the election. “And it’s not just us. The truth is, nobody gives a shit about brands right now.”

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Escape Pod 642: Oracle


Oracle

By Dominica Phetteplace

The two biggest applications for predictive software are killing people and selling things. Rita was quite successful at the latter. She founded a nail-polish-of-the-month club that used an online personality quiz to determine customer preferences. Bold cremes for basics, chunky glitters for the outrageous, and dark, sparkly metallics for edgy, forward-thinking geniuses like Rita.  Sales skyrocketed.

She used her money to start other subscription services: whisky-of-the-month, miniskirt-of-the-month.  What had started out as an online quiz morphed into something larger and more complex: a search engine that searched the customer.  It had tapped into a pent-up demand. People loved acquiring material goods but they hated making decisions.  Rita wasn’t just selling nail polish or whisky or miniskirts, she was selling freedom from choice.

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